Consultant, Sports Partnerships

Job Title: Consultant, Sports Partnerships

Location: Toronto, ON (Hybrid)

Estimated Duration: Fulltime

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Job Summary:
If you are looking to grow with a dynamic and collaborative team, work with top sport properties, marketing partners, athletes, and help break down barriers to sport, you probably belong here with us. The Consultant, Sports Partnerships will assist with the day-to-day relationship management with select CTC sport partners. They will support the planning and the execution of strategic season plans and activations that leverage available partner assets, develop client relations and support business objectives. The ideal candidate is one with sport and marketing acumen, project management experience and strong communication skills. Creativity, attention to detail, and a collaborative attitude are your pillars for success in this role.

What you’ll do:

• Support the day-to-day relationship management with CTC sport partners to maximize ROI for CTC.
• Work collaboratively with the Associate Manager, Sports Partnerships to plan and implement short and long term partnership strategies
• Assist in developing and executing plans and programs, with cross- functional project teams, that meet business objectives
• Understand contracts, partnership terms and guidelines
• Provide experience and best practice-based support and guidance to teammates and stakeholders for executing initiatives.
• Track measurements and report progress to ensure effectiveness of all partnerships and appropriate ROI.
• Creative and strategic communications – writing, editing and presentation development.
• Support the tracking of annual Sport Partnerships budgets.

 Who you are:

• Post-secondary education in Sports Management/Marketing/Sponsorship, Event Management.
• 2-4 years of proven experience in events, marketing, sponsorship and/or sports marketing.
• Passionate about sport from grassroots to high performance.
• Highly organized and detail oriented.
• Ability to balance multiple priorities, prioritize and deliver programs and tactics on time and on budget in an ambiguous, fast-paced, deadline-oriented environment.
• Comfortable working in a cross-functional team across multiple banners.
• Collaborative team player who has experience building relationships across various groups and stakeholders.
• Self-starter and ability to influence without authority.
• Strong computer skills, particularly in MS Word, PowerPoint and Excel
• Exceptional writing, editing, and presentation skills.
• Bilingual (FR/EN) an asset, but not required
• Ability to work within a matrix organization.
• Ability to work nights or weekends on occasion.

Canadian Tire Sport Partnerships
The Sports Partnerships team acts as a Center of Excellence and shared service within Canadian Tire Corporation (CTC), providing deep subject matter expertise in sport – from partnerships, marketing, IP & media rights management and athlete engagement. Through the power of sport this team leads the enterprise strategy for one of the largest sport sponsorship portfolios in Canada that ranges across amateur and professional sport and provides strategic counsel and activation support to CTC’s retail banners to integrate sport across our family of companies. This team is also responsible for leading the award winning Women In Sport initiative, the first 50/50 commitment by a Canadian brand to create an equitable investment across the sport portfolio by 2026.
Notable partnerships include: Canadian Olympic Committee, Canadian Paralympic Committee, Canada Games, National Hockey League, Professional Women’s Hockey League, Maple Leaf Sports and Entertainment (Toronto Maple Leafs, Toronto Raptors, Toronto FC and the Toronto Marlies), Ottawa Senators, Edmonton Oilers, Calgary Flames, Vancouver Canucks, Montreal Canadiens, Northern Super League, WNBA, Hockey Diversity Alliance and Hockey Equality.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.