Job Title: Manager, Advertising Operations
Location: Toronto, ON
Estimated Duration: Fulltime
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted
companies. With more than 90 Owned Brands, 1,700 retail locations, financial services,
exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.
We dream big and work as one to innovate with purpose for our customers at every level of
our business, investing in new technologies and products, and doubling down on top talent
to drive the company forward. We offer competitive salaries and wages to CTC employees,
as well as store discounts, supported learning through our Triangle Learning Academy,
Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.
As part of our enhanced flex benefits program, we offer mental health benefits in the amount
of $5,000 per year for benefits-eligible employees and their families, including total well-
being, and mental health tools and resources for all employees. Join us in helping to make
life in Canada better through living and working our Core Values: we are innovators and
entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together
and we take personal responsibility. It is an especially exciting time to join CTC and its family
of companies where career opportunities are wide-ranging! Join us, where there's a place for
you here.
About Triangle Retail Media (TRM)
Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail
Media Networks in Canada? You’ve arrived at just the right place! Triangle Retail Media is one of
Canada’s fastest-growing retail media networks. We put customers first, using data and insights
to deliver eGective, personalized marketing solutions for brands and agencies. Our Triangle
Loyalty program, with over 11 million members, helps us understand customer needs and
measure the impact of advertising across Canadian Tire Corporation’s retail banners
We seek high-achievers with a builder’s mindset—people who take personal accountability for
their work and their team’s results. Success at TRM means being a strong communicator,
collaborating across teams, and driving innovation in a dynamic, entrepreneurial environment.
What You’ll Do:
The Manager, Advertising Operations will lead a team of media execution specialists, overseeing
all activation of paid media campaigns for Triangle Retail Media – across platforms like onsite
and oGsite search (sponsored product ads), social media and programmatic display and video.
This role will help shape the campaign and channel best practices for Triangle Retail Media,
ensuring our media solutions are highly measurable and performant.
You’ll build strong relationships with a variety of teams, including Sales, Accounts, Planning and
Product, helping to develop best-in-class media solutions and processes for TRM. Your
leadership will foster a team culture puts personal accountability, strong communication and
iterative improvement at the core of all day-to-day work.
Key Responsibilities
· Personal Accountability & Team Leadership
o Take ownership of campaign outcomes for both yourself and your team.
o Lead and inspire the ad operations team, setting high-performance standards and
championing professional development
o Foster a culture of trust, accountability, and professional growth.
• Cross-Functional Communicationo Build strong relationships and collaborate closely with Sales, Accounts, Planning,
and Product stakeholders.
o Ensure transparent, proactive communication to align campaign goals and
execution.
• Documentation & Maintenance of Media Execution Best Practices
o Document and maintain media campaign execution processes and best
practices.
o Incorporate historical learnings to refine and improve future campaigns.
• Measurable Improvement of Performance Outcomes
o Establish rigorous processes for analyzing campaign performance.
o Optimize campaigns to maximize eGectiveness and ROI, tracking progress against
clear, measurable objectives.
o Proactively identify opportunities for product and measurement improvement, for
incorporation into TRM’s product and measurement roadmaps
• Client-First Escalation Resolution
o Resolve campaign escalations promptly and proactively, always prioritizing client
needs.
• Process EMiciency
o Seek out and ruthlessly eliminate ineGiciencies in media operations and
traGicking workflows.
o Leverage technology and automation to streamline manual tasks.
• Partner Relationships
o Build and maintain strong relationships with media and technology partners,
including Meta, Google, Criteo, and others.
What you Bring:
· 7+ years of digital marketing experience (agency, client, or publisher side)
· Proven success in scaling ad operations and managing large budgets
· Experience in leading and cultivating highly proficient teams that build trust with internal
and external partners
· A personal sense of accountability for client campaign outcomes
· Expertise in media buying platforms, ad serving, and partner management
· Autonomous, self-motivated, and committed to continuous improvement
· Retail or Commerce Media experience is an asset
· An openness to use technology and AI to streamline and automate manual, low-value tasks
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity,
inclusion and equity are infused into everything we do. We believe in building an
organizational culture where people are consistently treated with dignity while respecting
individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual
orientation, and identification. We are united in our purpose of being here to help make life in
Canada better.Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage
candidates from equity-seeking groups such as people who identify as racialized,
Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require
any accommodation in applying for this role, or throughout the interview process, please
make them known when contacted and we will work with you to help meet your needs.
The pay range that the employer reasonably expects to pay for this position is between CA$81,000 and CA$131,000
Our voluntary benefits offering includes medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.
Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.
Not interested in this position, but know somebody who might be? Check out our Referral Reward Program, referrals are a big secret behind our success. As always, we’re on the lookout for great people. And we know that you know great people!
Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.
Open ears. Open minds. Open futures