Associate Manager, Digital Media Planning

Job Title: Associate Manager, Digital Media Planning

Location: Toronto, ON

Estimated Duration: Fulltime

About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
 
What You'll Do

The Associate Manager, Digital Media Planning will be responsible for providing day-to-day client support with a key focus on media strategy, planning and the performance of digital media campaigns. This role will have a larger focus on performance marketing.

• Leading the media strategy, research and planning across selected lines of business within CTC
• In partnership with internal clients and external partners, develop tactical digital media plans by leveraging a mix of internal 1P audiences, 3P audiences to drive desired business results.
• Identifying digital media opportunities that can drive revenue as well as ensuring they can be measured and reported in Google Analytics.
• Brings a business results focused perspective into media planning, over and above standard media KPIs.
• Stay ahead of the curve by constantly evaluating the latest trends in digital media, including channels, advertising formats and technologies with the goal of innovation and diversification to reach incremental audiences in the digital ecosystem.
• Managing work back schedules, budget summaries, plan delivery and campaign reports.
• Engage in direct conversations with digital media partners to build and manage CTC’s digital media marketplace.
• Work with internal parties to increase use of automated media buying in CTC media mix and increase our digital marketing agility.
• Ensuring media planning is led with an audience-first approach to deliver the right message to the right consumer at the right time across the marketing funnel. 

What You Bring

• College or university degree in Marketing, Economics, Business, Finance, or related discipline.
• 5-7 years professional digital marketing experience from either agency or client side with specific experience across conversion/always on tactics
• Demonstrated experience in media buying platforms, ad serving and relationship management.
• Knowledge of full funnel marketing and the effective use of data to prepare for the cookie-less world.
• Well-versed in digital marketing technologies as well as understanding the programmatic ecosystem like DSPs, SSPs, DMPs.
• Experience using planning tools across platforms including but not limited to Meta/Snapchat/Pinterest/TikTok Ads Manager, Google Ads, DV360, etc.
• The ability to demonstrate experience operating across a complex matrixed organization.

Our Commitment to Diversity, Inclusion and Belonging 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
 
Accommodations  
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.