Associate Manager, Triangle Rewards Partner Registration & Onboarding

Associate Manager, Triangle Rewards Partner Registration & Onboarding (Contract – Mat Leave Coverage)
Location: Toronto (In office Monday–Thursday)
Contract Duration: Fulltime – Maternity Leave Coverage
Department: Triangle Rewards – Registration & Onboarding
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.

The Associate Manager, Triangle Rewards Registration (contract – maternity leave coverage) will focus on growing the Triangle Rewards member base by leveraging key partners such as Petro Canada, RBC, WestJet, and Tim Hortons. Based in the Toronto office (in office Monday–Thursday), this role blends marketing expertise, customer experience optimization, and cross functional collaboration.
The associate manager will develop and execute strategies to increase registrations, improve partner driven acquisition pathways, and design seamless, personalized onboarding experiences for new members. The role requires a customer first mindset, strong analytical and presentation skills, comfort with testing and learning, and openness to leveraging AI for efficiency and innovation. Ideal candidates bring 5–7 years of relevant marketing or loyalty experience, excel at communication, work well with internal and external partners, and embrace new solutions to improve the Triangle customer
About the Role
The Associate Manager of Triangle Rewards Registration plays a key role in driving growth of the Triangle Rewards member base by unlocking new registration opportunities through our strategic partners — Petro Canada, RBC, WestJet, and Tim Hortons.
This role will focus on both acquisition and onboarding, ensuring new members enter the program through frictionless, engaging, and partner optimized journeys. This is a hands on role ideal for a marketer with strong customer centric instincts, curiosity, and a passion for continuous improvement.
You’ll work closely with cross functional teams across Marketing, Loyalty, Digital, Analytics, Product, and Partner Teams to evaluate opportunity areas, strengthen customer pathways, and optimize the registration funnel.
What You’ll Do
Drive Registration Growth Through Partners

• Develop strategies to increase Triangle Rewards registrations by leveraging key partners (Petro Canada, RBC, WestJet, Tim Hortons).
• Identify new partnership opportunities, test new customer acquisition pathways, and evaluate program to program integration enhancements.
• Build and maintain strong relationships with partner teams to align on registration goals, campaigns, and optimization opportunities.

Enhance Customer Onboarding

• Design and refine onboarding experiences that welcome new members with a personalized and meaningful introduction to the Triangle Rewards ecosystem.
• Ensure all onboarding touchpoints provide a seamless, customer first experience.
• Collaborate with internal and partner teams to tailor onboarding flows for specific partner pathways.

Optimize the Customer Experience

• Analyze customer behaviors, conversion patterns, and friction points to inform improvements.
• Use data driven insights to recommend and implement experiments, A/B tests, and new optimizations.
• Continuously look for opportunities to simplify, personalize, and elevate the customer journey.

Cross Functional Collaboration

• Partner with Marketing, Product, Digital, Analytics, Stores, and Loyalty teams to design and deliver innovative solutions.
• Work closely with internal teams to ensure consistent and seamless execution of registration initiatives across all customer touchpoints.

Innovation & New Approaches

• Test new tactics and emerging tools — including AI driven solutions — to accelerate problem solving, insights generation, and content creation.
• Build new processes where needed, improving operational workflows and long term program efficiency.

Communication & Reporting

• Present recommendations, performance updates, and insights to senior stakeholders through clear and compelling storytelling.
• Prepare documentation, briefs, and decks to support cross functional alignment and decision making.

What You Bring

• 5–7 years of experience in marketing, loyalty, digital, customer experience, or related fields.
• A strong customer first mindset with a passion for designing and improving customer journeys.
• Experience working with or across multiple cross functional teams.
• Ability to think innovatively and embrace testing, learning, and iteration.
• Comfort with data and analytics; able to make decisions grounded in insights.
• Strong written and verbal communication skills and polished presentation abilities.
• Flexibility, curiosity, and an openness to trying new approaches or technologies — including leveraging AI tools.
• A collaborative working style with proven ability to influence and build trust across teams

Our Commitment to Diversity, Inclusion and Belonging 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
 
Accommodations  
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.