Communications Specialist IV

Job Title: Communications Specialist IV
Location: Toronto, ON (Hybrid)
Estimated Duration: 12 Months

The ideal candidate for this role is a talented and versatile digital storyteller, strong writer and editor, and veteran digital content publisher with experience in visual and social storytelling formats who understands how to tell compelling stories across channels to engage audiences on multiple online platforms. Familiarity with video production, audio editing, and graphic design will be considered an asset.
 
The skills and attributes needed for this role include:

• Producing, packaging and publishing content for external audiences, leveraging online, multimedia, and social assets.
• Exceptional editing and copywriting skills. A background in journalism, content creation, or corporate communications will be considered an asset.
• An ability to produce a variety of high-quality content on deadline, including executive bylines, impactful short and long form videos, and compelling profiles of colleagues and partners. 
• The ability to ideate, pitch, and project manage content through multiple layers of approval for publication.
• A familiarity with producing content for podcast channels will be considered an asset.
• A critical eye for editing, including the ability to tell a singular narrative through multiple pieces of content across a variety of platforms. 
• Our ideal candidate has experience with applying SEO & GEO to content creation, and is savvy in the world of data, analytics, and digital publishing.
• An ability to work closely and collaboratively with colleagues to ensure that our team is sharing stories in an engaging way, while leveraging all the channels available to us.
• An interest in branded storytelling, best practices, and telling engaging stories that make an impact.

What will you do?

• You will produce and edit written and multimedia content that will be featured on client Stories, client social channels, and on third party platforms that will help influence stakeholders and drive engagement.
• You will work closely with a team of communicators to develop content strategies and produce engaging branded editorial content that is both assigned to and pitched by you.
• You will look for opportunities to incorporate current affairs into content that resonates with employees and an external audience.
• You will be a champion for content excellence and play a key role in evolving the stories that we tell and how we share them with our key audiences, advising colleagues and partners on how to develop more compelling content.
• You will make suggestions to help improve our editorial approach, by leveraging data and analytics to drive better content and packaging insights for colleagues and partners to evolve with each approach.
• Assist with new communications initiatives and digital storytelling channels as needed and act as a champion for these.

Skills for the job

• Passion for storytelling. You are creative, curious about your subjects, and can write short or long-form copy.
• You're an editor with a keen eye for compelling content with great attention to detail.
• You know how to research and leverage statistics and facts for storytelling, distilling complex concepts into digestible content.
• You have an interest in helping elevate the Bank's thought leadership position.
• Understanding of how to communicate to different audiences, with experience planning content, editing copy and managing timelines.
• Knowledge of digital storytelling, social media platforms and how to amplify content across multiple mediums.
• Self-motivated, ability to manage multiple initiatives in a fast-paced environment and excel under tight deadlines.
• Skills related to user experience and web accessibility.
• A portfolio of samples/a writing test may be requested should you be contacted for an interview.

Must Have Skills:

• 8-10 years’ experience in digital content creation
• Exceptional Storytelling experience- worked through various media platforms
• Exceptional editing/Copywriting skills
• Tech – savvy in the world of data, analytics, and digital publishing
• Experience with applying SEO & GEO to content creation

SOFT SKILLS:

• Exceptional Communication skills- understanding of how to communicate to different audiences
• Quick learner
• Ability to work collaboratively in a team environment

 
NICE-TO-HAVE

• Corporate Communications