Associate Manager – Digital Marketing

Job Title: Associate Manager – Digital Marketing

Location: Calgary, AB (Hybrid)

Estimated Duration: Fulltime

 
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together, and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies, where career opportunities are wide-ranging! Join us, where there's a place for you here.
 
Job Description:
 
Associate Manager – Digital Marketing
 
Reporting to the Manager, Digital (eCommerce) Merchandising, the Associate Manager, Digital Merchandising will be a vital member of our Digital (eCommerce) Merchandising team at SportChek. This position will support driving the Digital vision and strategy through eCommerce merchandising using data and insights. You will impact the business through improving brand consideration and trust, while increasing engagement and sales through meaningful and effective initiatives. The successful candidate will have a strong focus on optimizing the site experience and leveraging data analysis to identify online opportunities. Collaboration with various teams across the business is crucial to ensure the successful execution. Key performance indicators (KPIs) for online categories and sales will serve as important metrics for success in this role. 
 
Key Responsibilities:
 

• Coordinate and execute merchandising updates on the website to maximize sales and provide a best-in-class site experience. 
• Utilize customer insights, analytics, and reporting to support decision-making processes, analyze results, and identify areas of opportunity on weekly basis to stakeholders.
• Establish and foster cross-functional relationships with teams across the business to ensure successful campaign execution. 
• Develop creative strategies to get customers to product through homepage, promotional events, and campaigns.
• Collaborate with other members of the eCommerce team to maintain workflow continuity and meet deadlines. 
• Work with internal and external partners to troubleshoot, track, and resolve any back-end system issues. 
• Participate in related special projects and new initiatives as required.

 
What you bring:
 

• 3+ years of digital merchandising, merchandising, eCommerce content management, or site operations experience  
• Experience with Adobe Experience Manager (AEM) or similar CMS platforms  
  Strong analytical skills (analyzing, organizing, visualizing, and presenting data) with experience in tools such as Google Analytics, Adobe Analytics, or similar 
• Detail-oriented with excellent organizational and time management skills and experience managing projects 
• Strong communication and collaboration skills for cross-functional teamwork 
• Understanding of eCommerce best practices, UX principles, SEO fundamentals, Marketing and Digital Marketing principles 
• Proficient with Microsoft Office (Excel, PowerPoint, Word) 
• Adaptable and flexible with the ability to multitask and prioritize tasks in a fast-paced environment  
• Customer-centric mindset with strong problem-solving skills to drive effective merchandising tactics and promotional strategies. 
• Critical thinking skills with natural curiosity and desire to learn. 

  
Our Commitment to Diversity, Inclusion and Belonging 
 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
 
Accommodations  
 
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.