79002

Toronto, Ontario

Contract

4 days ago

Duties:

Own performance reporting for Go To Market initiatives and collaborate with marketing stakeholders to provide analytics support for Paid Search, Organic Search, Display, and Social channels through actionable insights and recommendations that support and guide marketing investment decisions.
Partner with Marketing team and external agency teams to build, enhance and maintain the enterprise digital data layer.
This includes developing reporting layer tables by partnering with the Data Engineering team.
Support the development of learning and measurement plans for experiments and campaigns, and define requirements for instrumentation and data collection.
You will build reports to drive discussions, facilitate decision making, and actionable insights by partnering with data engineering to scale and automate analytics on new products and initiatives
Develop reporting solutions that are scalable, repeatable, effective, and meet the expectations of various stakeholders and leaders.
In addition, provide ongoing recommendations to leadership utilizing complex data, business knowledge, and strategic assumptions when data doesn’t exist
Communicate analytical findings and recommendations in a clear and concise way to non-technical audiences, both in oral and written presentations.
Strong focus on automation to scale current and future processes Strong understanding of media mix modeling.
Partner closely with the marketing team and 3rd party vendors to develop MMM, support data collection, and provide valuable insights and recommendations to help optimize marketing spend
Partner with the CRM team to provide analytics that helps explain the impact of email marketing initiatives and customer journey performance

Skills:

3-5 years of experience working with marketing analytics, web analytics, mobile analytics, customer care analytics, or other customer experience analytics Advanced proficiency in SQL, A/B Testing, and Data Visualization (Tableau, QlikView).
Familiarity with Marketing Analytics Tools (MMM, MTA, Braze, Segment, Adobe, Google Analytics, etc)
Previous experience in developing Media Mix Models Proven expertise in Page Tagging, Adobe Analytics, Data Management, Test Deployment, Measurement, and Recommendation
Excellent knowledge of Adobe Analytics (or equivalent) and domain expertise in subjects such as experimental design and Multivariate/A-B testing required.
Experience in defining metrics and instrumenting data tracking
Ability to simplify stories with data, and be concise in the insights and how they drive outcomes with leadership and stakeholders
Excellent problem-solving skills and end-to-end quantitative thinking
Ability to manage multiple projects simultaneously to meet objectives and key deadlines
Outstanding communications skills with both technical and non-technical colleagues
Proactive and inquisitive learner… seeks out and capitalizes on opportunities for change that enhance the business, rather than reacting to circumstances
Strong organization, time management, and task prioritization skills
Bachelor’s Degree in Statistics, Economics, Mathematics, Data Analytics, Finance, Advanced Analytics, or related field. Master’s Degree preferred

The pay range that the employer reasonably expects to pay for this position is between CA$39.65 and CA$49.65

Our voluntary benefits offering includes medical, dental, vision and retirement benefits.

Applications will be accepted on an ongoing basis.

Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.

Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.

Not interested in this position, but know somebody who might be? Check out our Referral Reward Program, referrals are a big secret behind our success. As always, we’re on the lookout for great people. And we know that you know great people!

Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.

Open ears. Open minds. Open futures