Business Analyst – IT III

Job Title: Business Analyst – IT III

Location: Toronto, ON (Hybrid)

Estimated Duration: 11 Months

Job Description

This role is an exciting opportunity to shape the future of global digital transformation by bridging business needs with technical execution. As a business analyst, you’ll not only translate business goals into clear, testable requirements but also think strategically and holistically, connecting the dots across platforms, processes, and markets to ensure solutions align with long-term objectives. You’ll lead discovery sessions, uncover root causes, and identify opportunities for optimization while partnering with Engineering, Product, and Marketing Technology teams to deliver outcomes that drive measurable impact. A key focus of this role will be documenting common capabilities—including key integrations and reusable components—to ensure consistency and scalability across global platforms. You’ll work hands-on with digital platforms (including Adobe Experience Manager Cloud and related MarTech solutions), support product optimization, and help ensure scalable, high-quality delivery that improves operational efficiency and customer experience.

Position Responsibilities:
Business Analysis & Discovery
• Lead stakeholder interviews, workshops, and discovery sessions to gather, synthesize, and prioritize business, user, and non-functional requirements.
• Document common capabilities, including key integrations and reusable components, to ensure consistency and scalability across global markets.
• Document current-state and future-state processes (process maps, swim lanes), customer journeys, and content governance models.
• Translate business needs into epics, features, and user stories with clear acceptance criteria; manage requirements traceability through delivery.
• Conduct market, competitor, and customer research to identify opportunities; build business cases, ROI models, and benefits realization plans.
Backlog & Delivery Support
• Partner with the product team to refine and prioritize backlogs using frameworks (e.g., MoSCoW); facilitate backlog grooming and sprint planning for common capabilities and other products as required.
• Coordinate cross-functional teams (business, engineering, QA, CX, and marketing) to ensure requirements are clearly understood and executable.
• Support UAT planning and execution (test scenarios and expected results for product and user acceptance testing); manage defect triage and retesting.
• Prepare training content and change management materials to support adoption.
Data, Insights & Optimization
• Analyze product performance against KPIs/OKRs; identify gaps and recommend data-driven improvements.
• Prepare reports and executive-ready presentations to communicate insights, decisions, and delivery progress.
• Conduct A/B tests and experimentation with product teams; interpret qualitative and quantitative feedback to refine experiences.
Technical Collaboration
• Create user journey flows, process flows, data flow diagrams, sequence diagrams, and interaction maps to clarify how data and content move through systems (including AEM Cloud and adjacent MarTech tools).
• Partner with engineering to clarify integration points, data contracts, and edge cases; review API payloads (JSON/XML), error handling, and field mappings.
• Support configuration-driven changes (e.g., content models, workflows, metadata, tagging) and coordinate feature rollouts across regions.
• Facilitate communication between business stakeholders and technical teams throughout the SDLC, ensuring alignment, transparency, and quality.
Required Qualifications:
• Preferred experience with Adobe Experience Manager (Sites, Assets, Workflows, and other Marketing Applications) in a cloud-native environment; however, we also welcome candidates who have worked on other digital transformation initiatives involving content management or experience management systems.
• Proficiency in creating process/user and data flow visuals (e.g., Visio, Lucidchart, Miro); comfortable with Postman for basic API testing and Figma for reviewing UX artifacts.
• Understanding of non-functional requirements (performance, accessibility, privacy/security, content governance) and how they impact delivery.
• In-depth understanding of business analysis principles and methodologies, and technological systems
• Good understanding of the group function, including product offerings, service, and management structure
• Understanding of system design, analysis, and user testing
• Comfort operating in Agile environments (Scrum/Kanban); proficiency using Jira and Confluence for backlog and documentation.
Ability to cultivate relationships and influence across diverse teams and levels; strong written, visual, and verbal communication skills.
Story Behind the Need – Business Group & Key Projects:
Key Projects/Day-to-Day Responsibilities: They would be working on a digital storefront. AEM to Adobe Cloud. Hands-on digital transformation initiatives. Strategic mindset required.
Purpose/Size of this team & where does this position fit within the team? Team of BA, PM, and Broder team of 30
Outside of current hiring needs (s), will there be additional needs for contractors in the next 12 months (forecasting)? NA
Why is this position open? Leave coverage
How will performance be measured – Regular check-ins from the manager
Candidate Requirements
Must-Have Skills:
1) Business analysis & requirements documentation (Epics/Features/User Stories)
2) Experience with AEM Cloud (or similar CMS/experience platforms)
3) 5-7 years’ experience required as a Business Systems Analyst within financial services
4) API understanding (JSON/XML), integrations, and non-functional requirements
5) Experience with cloud migration required. The platform leveraged is AEM, and we will be moving AEM on-prem to AEM cloud
Nice-to-have Skills: 1) Experience with Postman, Figma, and diagramming tools (Miro, Lucidchart)
2) Understanding of content governance, metadata, and tagging
3) Experience with A/B testing and experimentation frameworks
Years of Experience: 5–7+ years in Business Analysis or digital transformation roles/5–7 years’ experience required as a Business Systems Analyst within financial services

Degrees/Certifications Required: Bachelor’s degree in business, Technology, or related field
Agile certifications (CSPO/PSPO, SAFe)—nice to have
AEM or MarTech certifications—nice to have