EV Marketing Product Development Specialist

EV Marketing Product Development Specialist

Our client is a leading energy utility that generates, purchases, distributes and sells electricity. They are currently looking for an EV Marketing Product Development Specialist for their Burnaby location.

Overview:

The EV Marketing Product Development Specialist will support public EV charging communications, marketing, rate pilots, marketing program design, marketing program project management, planning, metrics tracking and understanding of CSAT.

Responsibilities:

• Support evolution of the public charging marketing strategy
• Work closely with the client communications team
• Execute and or/project manage specific communications and marketing activities with relevant stakeholders including email newsletters, social media posts, bchydro.com content updates, call centre agent materials, paid advertising campaigns, support major awareness events and news releases
• Support regulatory rate pilots including testing and piloting pricing offers, incentives, acquisition programs, retention programs, A:B testing, track results, learn from those results to influence future rates and programs.
• Actively work with client's EV network related product managers to incorporate improvements related to mobile app/digital experience, physical experience in-dealer experience, OEM software alignment, roaming, Plug & Charge and other opportunity
•  Drive customer experience improvements to the EV buying process and how that improves EV owners first experience with public EV charging

Experience and Role Accountabilities

• Experience owning, driving or charging a electric vehicle is considered an asset
•  Knowledge and understanding of client's business with EV Charging in British Columbia
• Strong interest in providing a high level of customer service and developing effective customer communications
• Experience in developing outcome-oriented communications and marketing campaigns (eg. user signups, revenue, sales, utilization, awareness)
• Experience in developing and monitoring key marketing related metrics
• Experience developing and leading marketing/communication roadmaps and project plans
• Experience developing and leading take to market plans and marketing strategies
• Excellent report writing, communication, facilitation, presentation and interpersonal skills
• Customer relationship experience, or equivalent areas of external relationship management experience an asset

Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.
Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.

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Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.
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The Tundra team has over 60 years of experience, from a wide variety of disciplines – recruiting executives, business owners and technical consultants. Our combined experience ensures that your needs are covered from every possible direction