Manager, Ad Operations

Job Title: Manager, Ad Operations

Location: Toronto, ON (Hybrid)

Estimated Duration: Fulltime

About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

About Triangle Retail Media (TRM)
Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! Triangle Retail Media is one of Canada’s fastest-growing retail media networks. We put customers first, using data and insights to deliver effective, personalized marketing solutions for brands and agencies. Our Triangle Loyalty program, with over 11 million members, helps us understand customer needs and measure the impact of advertising across Canadian Tire Corporation’s retail banners
We seek high-achievers with a builder’s mindset—people who take personal accountability for their work and their team’s results. Success at TRM means being a strong communicator, collaborating across teams, and driving innovation in a dynamic, entrepreneurial environment.

What You’ll Do:
The Manager, Advertising Operations will lead a team of media execution specialists, overseeing all activation of paid media campaigns for Triangle Retail Media – across platforms like onsite and offsite search (sponsored product ads), social media and programmatic display and video. This role will help shape the campaign and channel best practices for Triangle Retail Media, ensuring our media solutions are highly measurable and performant.
You’ll build strong relationships with a variety of teams, including Sales, Accounts, Planning and Product, helping to develop best-in-class media solutions and processes for TRM. Your leadership will foster a team culture puts personal accountability, strong communication and iterative improvement at the core of all day-to-day work.

Key Responsibilities
·       Personal Accountability & Team Leadership

• • Take ownership of campaign outcomes for both yourself and your team.
  • Lead and inspire the ad operations team, setting high-performance standards and championing professional development
  • Foster a culture of trust, accountability, and professional growth.
• Cross-Functional Communication
  • Build strong relationships and collaborate closely with Sales, Accounts, Planning, and Product stakeholders.
  • Ensure transparent, proactive communication to align campaign goals and execution.
• Documentation & Maintenance of Media Execution Best Practices
  • Document and maintain media campaign execution processes and best practices.
  • Incorporate historical learnings to refine and improve future campaigns.
• Measurable Improvement of Performance Outcomes
  • Establish rigorous processes for analyzing campaign performance.
  • Optimize campaigns to maximize effectiveness and ROI, tracking progress against clear, measurable objectives.
  • Proactively identify opportunities for product and measurement improvement, for incorporation into TRM’s product and measurement roadmaps
• Client-First Escalation Resolution
  • Resolve campaign escalations promptly and proactively, always prioritizing client needs.
• Process Efficiency
  • Seek out and ruthlessly eliminate inefficiencies in media operations and trafficking workflows.
  • Leverage technology and automation to streamline manual tasks.
• Partner Relationships
  • Build and maintain strong relationships with media and technology partners, including Meta, Google, Criteo, and others.

What you Bring:
·       7+ years of digital marketing experience (agency, client, or publisher side)
·       Proven success in scaling ad operations and managing large budgets
·       Experience in leading and cultivating highly proficient teams that build trust with internal and external partners
·       A personal sense of accountability for client campaign outcomes
·       Expertise in media buying platforms, ad serving, and partner management
·       Autonomous, self-motivated, and committed to continuous improvement
·       Retail or Commerce Media experience is an asset
·       An openness to use technology and AI to streamline and automate manual, low-value tasks

Our Commitment to Diversity, Inclusion and Belonging 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
 

Accommodations  
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.