Manager eCommerce Digital Marketing

Job Title: Manager eCommerce Digital Marketing

Location: Toronto, ON

Estimated Duration: Fulltime

About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Job title: Manager, eCommerce Digital Merchandising  
Reports to: AVP, Digital Merchandising 
The Manager, eCommerce Digital Merchandising is an integral role in impacting objectives for our Shopify websites (Pro Hockey Life, Roadside Assistance, Canadian Tire Gift Cards, Owned Brand websites) and our Playing division for Canadian Tire, acting as a key liaison with Merchandising and Branding teams.  
The Manager, eCommerce Digital Merchandising is responsible for leading the strategy, execution, and optimization of digital merchandising across our eCommerce websites to deliver engaging, conversion-focused, and customer-centric shopping experiences. Working closely with the Digital Merchandising Operations, Merchandising/Business Lines, UX, Marketing, Procurement, vendors, and Analytics teams, the Manager ensures that product stories, seasonal campaigns, and curated content are delivered seamlessly to the customer while meeting commercial goals and business objectives. You will lead the day-to-day operations of the Digital (eCommerce) Merchandising team at Canadian Tire Retail, Pro Hockey Life, and the Shopify Sites to deliver a best-in-class customer experience. The Digital Merchandising team is responsible for driving eCommerce and brick-and-mortar sales by working collaboratively across the organization to execute a strong digital strategy that prioritizes the customer and drives results for the business. 

What you’ll do:  

• Lead and manage the Digital Merchandising team to ensure websites reflect the key products and events to maximize key Digital metrics per business needs  

• Collaborate with cross functional partners  

• Be action oriented, outcome focused, and think critically with the ability to analyze and visualize, to ensure continuous improvement across our entire business  

• Strategically influence to drive optimal outcomes for your business lines, building key relationships and partnerships easily across various stakeholder groups to move initiatives forward  

• Lead inclusively and compassionately, building and developing your team, effectively anticipate and respond to disruption, while consistently delivering strong performance  

• Be a Shopify Expert: Focus on helping business line partners create a digital brand experience for their customers  

• Code front-end experiences for the websites as needed 

• Provide regular data analysis and insights to drive the business forward 

• Provide digital and eCommerce expertise to partners and stakeholders 

• Understand UX principles that create best-in-class experiences 

• Act as a liaison between multiple teams from coast to coast  

• Think critically to optimize and improve processes for smaller banners 

• Own the Shopify portfolio including managing relationship with our Merchant Success Manager at Shopify, procurement, brand teams, IT, and vendors 

 
What you bring: 

• Post-secondary education or equivalent in Business, eCommerce, Marketing, or related discipline  

• Minimum 5-7 years of experience in eCommerce or Digital  

• Strong working knowledge of digital and customer experience methodologies  

• Dedication to delivering customer-focused initiatives, always acting in the best interest of the customer 

• Motivated, self-starter with the ability to function in a fast-paced environment with a high level of ambiguity and change 

• Experience working on cross-functionally driven initiatives, strong ability to build partnerships across teams with strong stakeholder management skills 

• Experience working with eCommerce platforms (ex. Shopify)  

• Proficiency in front-end development languages (HTML, CSS, JavaScript) and web standards, SEO, and accessibility 

• Experience in web development and content management  

• Ability to build and present strong narratives to senior executives 

• Experience with eCommerce analytics tools such as Google Analytics, Google Data Studio, Adobe Analytics, etc. 

• Proficient understanding of web design, UX trends 

• Proficiency in Microsoft tools 

• Ability to collaborate fluently with cross-functional partners