Marketing Analyst

Job Title: Marketing Analyst, Convenience

Location: Toronto, ON (Hybrid), 4 days on-site

Estimated Duration: Fulltime

Client: Canadian Tire

           
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Position Summary:
The Convenience Marketing team at Canadian Tire Petroleum is responsible for developing and executing strategic product category plans for Gas Bars. This includes managing product assortment, merchandising initiatives, promotional programs, and vendor relationships. The team plays a key role in driving customer engagement and sales growth by aligning category strategies with business objectives and market trends.
 
The Marketing Analyst plays a critical role in supporting the strategic growth initiatives of the Convenience business. This position is responsible for managing all aspects of the product lifecycle, including assortment planning, supply chain coordination, merchandising execution, and promotional strategy. The Analyst will deliver actionable insights through data analysis to drive performance and support business decisions.

Working closely with the Associate Marketing Manager, the Marketing Analyst will contribute to category reviews and lead evaluations for select product categories. This role requires strong cross-functional collaboration across various departments within Canadian Tire to leverage existing programs and identify opportunities for synergy and optimization.

Responsibilities:
Data Analysis & Insights

• Source, prepare, analyze, and interpret data from multiple sources (e.g., Canadian Tire Petroleum sales data, Nielsen IQ, industry trends) to support category reviews and strategic decision-making.
• Translate complex datasets into clear, actionable insights for internal stakeholders.
• Create dashboards and reports that highlight category performance, trends, and growth opportunities.

• Utilize tools such as Excel, SQL, Python, R, and data visualization platforms (e.g., Tableau, Power BI) to support analysis and reporting.
• Gather and analyze data on customer preferences, buying habits, and competitive activity to inform merchandising and assortment strategies.
• Identify trends, patterns, and performance metrics within large datasets to drive business outcomes.

Category Management

• Support the Associate Merchandise Manager in managing all aspects of Tier 1 categories, including category reviews and monthly promotional program execution.
• Independently manage, develop, and grow Tier 2 categories: Healthy Snacks, General Merchandise, Ice Cream, Slush, Coffee & food delivery.
• Conduct full category reviews for Tier 2 categories and present findings and recommendations to the Merchandise Manager.
• Adhere to all timelines and milestones outlined in the category review schedule.

Vendor & Promotional Strategy

• Maintain strong business relationships with vendors and leverage their resources to support category management and execution.
• Negotiate vendor costing and secure Business Development Funding (BDF) through promotional co-op and volume rebate agreements.
• Optimize Plan-O-Grams in collaboration with vendor category captains and the Associate Manager.
• Develop and execute monthly promotional plans to meet and exceed performance targets.
• Create ad hoc merchandising and promotional initiatives aligned with seasonal events and consumer shopping occasions.

Retail Collaboration & Execution

• Identify and resolve category-related issues using available resources to achieve desired results.
• Communicate effectively with vendors, Regional Business Managers (RBMs), and retailers to ensure alignment and execution.
• Work closely with RBMs to understand the impact of decisions at the retail level and respond quickly and efficiently to required changes.

Requirements
 

• University degree in Business or a related field, or a college diploma combined with relevant experience.
• Minimum of 2 years of experience in retail marketing or a related discipline.
• Strong analytical skills with experience in data interpretation; proficiency in Macros, SQL, and Microsoft Power BI is an asset.
• Familiarity with marketing processes, systems, and category management principles.
• Demonstrated problem-solving skills using a structured, analytical approach.
• Innovative mindset with a willingness to take calculated risks.
• Proven ability to work collaboratively in a team environment and manage multiple priorities.
• Strong influencing skills with the ability to guide stakeholders toward strategic objectives.
• Excellent planning, organizational, and coordination capabilities.
• Effective written and verbal communication skills.
• Proficiency in Microsoft Office applications, including Excel, Word, and Access.

Our Commitment to Diversity, Inclusion and Belonging 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.