Marketing Consultant

Position Title: Marketing Consultant
Location: Montreal
Duration: 6 Months

Scope:
Reporting to the Senior Manager, Global Marketing, the Marketing Consultant – Cargo will lead a 6-month project to streamline workflows, improve communication standards, and propose and help implement strategies to improve quality and efficiency of our marketing team outputs. The consultant will provide a monthly update to the MD Commercial – Cargo and the Sr. Manager Global Marketing to assess the progress and allow for adjustments as needed.

This consultant will collaborate with cross-functional teams to assess current practices, identify gaps, and design scalable processes that drive consistency, operational excellence, and innovation. They will oversee the implementation and compliance of these processes and efficiencies across the Cargo Global Marketing team. Additionally, this role will include day-to-day oversight of marketing team projects to ensure alignment with strategic objectives, brief requirements, and timely delivery. The ideal candidate excels in a collaborative environment, is comfortable with technical, operational, and creative subject matter and communication, and is a self-starter.

REQUIRED SKILLS
 

• Strong knowledge of marketing strategies, tools, and best practices
• Prior experience in a consulting role or a fast-paced agency environment is a plus
• Excellent problem-solving skills with a data-driven approach to decision-making
• Strong communication and interpersonal skills, with the ability to lead workshops, facilitate discussions, and work cross-functionally
• Ability to analyze complex workflows and implement effective solutions that enhance both quality and efficiency
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Experience in developing and delivering on process documentation

Responsibilities:
 

• Process Optimization: Evaluate existing marketing workflows and systems, identify inefficiencies, and recommend streamlined processes that foster smoother operations and more predictable outcomes.
• Quality Improvement: Propose and implement best practices and frameworks to enhance the quality and consistency of marketing outputs, ensuring that deliverables align with brand standards and business goals.
• Data Gathering: Oversee day-to-day management of marketing projects, including timelines, resources, and deliverables to understand current state. Responsible for managing and reviewing the outputs of the overall marketing team to identify opportunities for optimizations (i.e. help projects stay on track, meet objectives, and deliver on time and within scope).
• Communication Enhancement: Identify areas of improvement for cross-functional communication between marketing teams, leadership, and other departments by evaluating and establishing clear, structured communication channels and reporting methods.
• Efficiency Drive: Develop and implement strategies to reduce bottlenecks, minimize redundancies, and drive operational efficiency within the marketing department.
• Training & Documentation: Create training materials and standard operating procedures (SOPs) to ensure that all team members are properly supported by processes and can sustain continuous improvement opportunities.
• Collaboration: Work closely with leadership to understand business objectives and align process improvements with broader organization and team goals.
• Metrics & Reporting: Establish and track key performance indicators (KPIs) to measure the success of process improvements and regularly report findings to the Senior Manager, Global Marketing – Cargo.
• Risk Mitigation: Identify potential risks in project execution and implement proactive measures to mitigate them, ensuring smooth progress and delivery.