72027

Toronto, Ontario

Contract

11 hours ago

Duties:

Your central goal is to increase conversions through our digital channels. Reporting into the Marketing Team Lead, you will work with the in-house performance marketing team and external agencies to create a best-in-class digital acquisition strategy for our Financial Services application
Our ideal candidate is someone with hands-on experience in conversion rate optimization (CRO), and managing paid digital campaigns (paid search, display, or paid social).
We are looking for a passionate candidate that thrives on finding creative ways to solve digital acquisition and web challenges through working with different teams and stakeholders, with a mindset of delivering awesome to their team and colleagues. –
Own the Acquisition strategy end-to-end for QuickBooks Online Accountant, and partner with Marketing Managers to drive and optimize Acquisition for Pro Tax and ProFile, with a heavy focus on Search Engine Marketing –
Improve web conversion rates by optimizing overall digital customer journeys –
Monitor paid search, display and paid social campaigns, and work with partners to optimize and drive business results –
Create a cohesive content creation plan and work with external agencies to develop assets and content, and work with performance marketing partners to launch those assets –
Prepare accurate reporting on overall digital marketing performance, and report on campaign results to evaluate media performance and drive insights –
Responsible for acquisition forecasting, and the planning and allocation of all digital marketing spend to achieve business objectives

Skills:

3-5 years of hands-on experience in an SEO, conversion rate optimization (CRO) or content strategy on agency or client side –
2+ years of experience in executing online advertising campaigns (paid search, display and paid social) –
Experience evaluating digital creative, blog content, campaign landing pages, and website design –
Excellent understanding of web optimization approaches (A/B testing, multivariate tools) –
Strong understanding of SEO – search engine ranking factors, algorithms and principles, search behavior and how search works – Strong understanding of analytical tools (Adobe Analytics experience is a plus) –
Strong project management skills, able to operate independently and efficiently to successfully manage multiple tasks, priorities and projects simultaneously B2B digital marketing experience is a plus –
Demonstrates ability and self-motivation to excel within an environment of change, start-up mentality and a drive for continuous improvement –
Results-oriented and process driven, with high expectations of self and team
Education (if required) : Post-secondary degree or diploma in relevant field.

Interview requirement: The candidate should be prepared to share two or three examples of work they have done that they are proud of and showcase skills that are relevant to the job. Share the problem they were asked to solve, their approach to finding the solution, and the impact that it had on the business.

The pay range that the employer reasonably expects to pay for this position is between CA$42.00 and CA$52.00

Our voluntary benefits offering includes medical, dental, vision and retirement benefits.

Applications will be accepted on an ongoing basis.

Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.

Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.

Not interested in this position, but know somebody who might be? Check out our Referral Reward Program, referrals are a big secret behind our success. As always, we’re on the lookout for great people. And we know that you know great people!

Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.

Open ears. Open minds. Open futures