Marketing Manager – GTM Strategy

•     Drive end to end Go-to-market efforts for our client’s industry leading tax software product enhancements through the year
•     Execute on the marketing calendar to acquire and retain tax customers
•     Manage execution and measure the implementation of integrated tactics to support product feature updates (email, IPD, digital, content, sales enablement, etc.)
•     Support and execute change management communications related to pricing and offer management
•     Project manage initiatives between cross functional teams, guiding initiative from implementation to post analysis
•     Develop and implement marketing plans to serve business objectives
•     Manage ongoing relationships with various marketing vendors to oversee advertising, events and content creation
• Collaborate with internal and external partners to ensure project/department milestones/goals are met and adhering to approved budgets 

Local – come onsite – tuesday and thursday
Interview process – 2 rounds – interactive only. 

• Bachelor’s/Master’s degree in Marketing, Business Administration, or similar field
• 3+ years of experience in marketing in the technology/B2B industry
• Executional excellence: experience executing tactical go to market initiatives across various channels from planning to delivery.
• Relationship management skills: ability to influence great work and partnerships with internal/external partners with ongoing thoughtful and actionable work input
• Extensive and applied knowledge of marketing communication best practices: planning, measurement, messaging, channels
• Demonstrate ability to write effective creative briefs and evaluate creative
• Demonstrate proficiency with self-service data tools and can define requirements for tracking, analysis, and reporting
• Project/program management experience; working with internal cross functional teams, external agencies and partners (customers).
• Experience demonstrating the ability to bring structure and frameworks to ambiguous situations.
• Good organization and attention to detail
• Excellent written and interpersonal communication skills
• Direct marketing experience in SaaS, Telco, Financial Services an asset

The Marketing Manager will report to Canada’s Marketing lead and will be an integral part of the marketing team. The successful candidate will be someone who is passionate, innovative, and entrepreneurial, with the ability to drive results and make an impact on the business.