Marketing Manager – Paid Search

72437
Toronto, Ontario
Contract
3 weeks ago
Duties: The Digital Acquisition team develops and manages digital advertising campaigns across paid and organic search, social and programmatic display, and affiliates/partners. We are looking for a Marketing Manager – Paid Search to manage customer acquisition for our financial accounting software on a 14 Month contract.
Reporting to the Holistic Search Lead, this position will work as an individual contributor within the marketing group to drive stronger customer engagement & acquisition through paid search channels to help fuel growth for the Canada business, working in close collaboration with internal teams, vendors and partners.
This hybrid position will be based in Toronto but you may work cross functionally with partners located across many of our global sites, including the US, UK, Australia, and more. The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.

As a Marketing Manager for Paid Search, you will be responsible for:

  • 1. Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.
  • 2. Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.
  • 3. Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.
  • 4. Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.
  • 5. Developing and testing new campaigns that target users and improve overall marketing efficiencies.
  • 6. Working closely with cross functional teams – Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework
  • 7. Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscape
Skills:
  • 1. Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences
  • 2. Deep understanding of Google Ads and Microsoft Ads with preference for Google Ads certifications in Fundamentals, Search and Mobile Advertising
  • 3. Experience with monitoring and analyzing web analytics and campaign performance using tools like GA4, FireBase, Adobe & others
  • 4. Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
  • 5. Business acumen: strategic thinking, business process development, analytical and problem solving skills.

 
Education and Experience:

  • 1. Bachelor’s degree in Business/Marketing/Stats required
  • 2. Min 7+ years of Paid Search experience in leveraging data to drive business results (hands-on experience preferred)

The pay range that the employer reasonably expects to pay for this position is between CA$45.00 and CA$55.00

Our voluntary benefits offering includes medical, dental, vision and retirement benefits.

Applications will be accepted on an ongoing basis.

Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.

Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.

Not interested in this position, but know somebody who might be? Check out our Referral Reward Program, referrals are a big secret behind our success. As always, we’re on the lookout for great people. And we know that you know great people!

Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.

Open ears. Open minds. Open futures