Marketing Technology Analyst

Position Title: Marketing Technology Analyst
Location: Remote
Role and Responsibilities

• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately record business needs and solution requirements for digital marketing campaigns
• Develop deep knowledge of each client’s business and available data to ensure campaign targeting and execution methods are on par to help meet the client’s marketing objectives
• Create, maintain and disseminate detailed solution documentation and campaign plans
• Provide solution requirements consultation to engineering and development teams throughout Marketing Technology platform implementations and individual campaign builds
• Oversee QA and testing for Marketing Technology platform configurations and individual Campaign builds to ensure solution meets client business needs (e.g. campaign audience identification, data flows, dynamic content assignment and touchpoint rendering)
• Initiate new platform and campaign change controls, as needed, and manage through to completion with the appropriate stakeholders, including requirements gathering and solution documentation, and coordinating development and testing amongst teams
• Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
• Serve as day-to-day Marketing Technology point of contact for internal and client teams to triage new platform-related requests and serve as a subject matter expert to speak to the nuances, limitations and capabilities of each client’s unique platform implementation
• Provide support to senior team members throughout Marketing Technology discovery and roadmapping engagements, as needed
• Provide support to Campaign Operations team for ongoing campaign development, as needed

Preferred Qualifications

• Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
• 3-5 years experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
• Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
• Strong interpersonal skills, including email, phone and meeting-related communications required, with a high level of responsiveness to clients and internal teams
• Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns
• Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
• Experience documenting complex campaign requirements for internal and external stakeholders
• Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience 1) defining test plans, 2) reviewing and approving platform-level configurations, settings and data flows, and 3) reviewing and approving individual campaign-level targeting and touchpoint rendering
• Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
• Familiarity with a variety of cross-channel campaign management platforms and marketing cloud solutions preferred (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze or similar)
• Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
• Familiarity with SQL, JavaScript, XML and/or HTML is a plus – ability to read and understand code generated by Marketing Technology platforms or other developers
• Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud certifications also a plus