Triangle Marketing Specialist

About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

The Triangle Marketing team supports our Triangle Rewards program, one of Canada’s largest and most respected loyalty programs. Delivering meaningful rewards, deeper customer relationship and insights and personalized offers that drive loyalty and engagement for approximately 12 million members.
What you’ll do
Reporting to the Manager of Triangle Marketing, the Marketing specialist will collaborate with brand strategy, internal creative teams, and cross-functional groups to plan, strategize, and execute best-in-class marketing campaigns supporting our Triangle Rewards loyalty program.  This position offers extensive exposure across the organization, providing opportunities for organizational insight, relationship building, and career development.   
The candidate works collaboratively and aims to integrate online, in-store, social, paid media, and other channels to ensure a consistent experience across all touchpoints, with the purpose of increasing customer engagement and loyalty.  
The Marketing Specialist will also

• Contribute to the development of annual marketing plans and collaborate with program partners to advance business and marketing objectives.
• Work collaboratively with both internal teams and external partners to strategize, test, and implement digital-led marketing campaigns across diverse customer touchpoints.
• Communicate and coordinate with marketing operations, data analytics, and other cross-functional support teams to ensure strategic alignment and facilitate the flawless execution of tracked campaigns for performance evaluation.
• Support the creation of integrated creative and media briefs that provide clear direction and inspiration to partner agencies, enabling them to produce innovative and best-in-class campaigns.
• Assist in the seamless implementation of all integrated mass marketing campaign activities—including Digital, Social, TV, Print, Radio, Out-of-Home, and In-Store Signage—and contribute to the development and application of standardized processes to achieve campaign goals within budget.
• Advance campaign objectives by utilizing proven methods while also demonstrating an openness to innovation and adopting new approaches suited to the dynamic marketing environment.
• Oversee the development and management of internal reviews for campaign collateral to maintain consistency and adherence to established brand standards.
• Manage multiple projects simultaneously, effectively navigating tight deadlines and shifting priorities to ensure timely and high-quality results.

What you bring

• University graduate, education in Marketing or a related field.
• Ideal candidate would have strong digital marketing experience, on either the client or agency side.
• Exposure to marketing principles and some Broadcast, Print, Digital, Social, Influencer, and/or Mobile production knowledge
• Foundational knowledge of Digital analytics (i.e. GA)
• Demonstrates a highly collaborative approach, able to work independently or as part of a team within flexible and dynamic environments, while fostering a positive workplace culture.
• Attention to detail, strong project management, analytical and problem-solving skills
• Flexibility to prioritize and manage multiple projects and changing priorities
• A proactive mindset. Willingness to learn, develop hypotheses and insights, initiate next steps, and add value to each meeting and project.

Our Commitment to Diversity, Inclusion and Belonging 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
 
Accommodations  
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.