Position Title: Data Analyst
Location: Toronto, ON (Hybrid)
Estimated Duration: 12 months
Story Behind the Need
Business group: Canadian Analytics – team is in charge of campaign execution, going through data, and selecting eligible customers for targeted marketing communications
Project: Campaign Design and Execution – BAU – consultant will be doing a lot of data analysis, sizing, building of the campaign, working in Pega for campaign builds
Candidate Value Proposition:
The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within client’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.
Typical Day in Role:
Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
Document and implement business requirements to deliver key customer interactions across multiple channels
Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
Provide subject matter expertise on customer contact and support data validation activities
Support production incident investigations and inquiries through our department help desk email
Candidate Requirements/Must Have Skills:
8+ years of relevant work experience, preferably within the banking or retail industry
8+ years’ experience with relational databases and SQL (e.g. SQL Server, DB2, MySQL, Google Cloud Platform, SAS etc.)
Experience working with multiple business partners and delivery timelines in a mid to large sized and fast-paced type of organization
Nice-To-Have Skills:
Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
Certified with Pega Decisioning Consultant (PCDC) an asset
Experience with targeted leads/campaign execution and segmentation an asset
Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
Experience with data visualization tools (e.g. PowerBI)
Soft Skills Required:
Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behaviour
Education:
Bachelors in related field
Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
Certified with Pega Decisioning Consultant (PCDC) an asset
Best VS. Average Candidate:
Ideal candidate is strong technically with relational databases/SQL, and is able to work independently with minimal handholding, can hit the ground running, has worked within complex and highly matrixed organizations, a candidate who has recent and hands on Pega experience will set them apart, has worked with data visualization tools
The pay range that the employer reasonably expects to pay for this position is between CA$50.00 and CA$60.00
Our voluntary benefits offering includes medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.
Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.
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Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.
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