Job Title: Marketing Manager – Lifecycle Marketing
Location: Toronto, ON (Hybrid)
Estimated Duration: 12 Months
| Duties: | In this role, you will support the Senior Marketing Manager on the development and implementation of key revenue-driving Lifecycle campaigns including automated campaigns leveraging machine-learning models. You will be responsible for driving programs that deliver growth and retention goals for the Small Business and Self-Employed Group, with a focus on orchestrated campaigns across email, in-product and push channels. The Lifecycle Marketing team is part of the Go-To-Market Enablement team Work closely with the Product Marketing and Lifecycle Marketing team to develop best-in-class automated campaigns across multiple channels (email, in-product display and push notifications) that engage and delight our Small Business customers. ? Leverage customer data and insights from multiple sources to deliver hyper-personalized experiences for customers. ? Collaborating with Data Analytics and LCM SMM, help design experiments that are clearly measurable, while assisting in sizing, impact projection and regular monitoring of results. ? Develop clear messaging and creative briefs that translate customer insights into impactful benefits and reasons to believe ? Evaluate copy and creative execution and provide clear, constructive feedback to design teams ? Partner closely with cross functional teams (e.g. Product Marketers, Product Managers, Marketing Automation, Analytics, Creative & Deployment Agencies) for E2E execution of campaigns, including: planning and briefing, campaign documentation, results analysis and recommendation for optimization. ? Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal ? Provide campaign results with insights and recommendations for optimization ? Drive results by influencing across teams without having direct management responsibility over those teams Qualifications (Experience and Training) ? 5+ years of business experience with marketing campaign development and cross-functional execution (technology/SaaS and/or B2B preferred) ? Experience in Customer/Lifecycle Marketing – including successful execution of customer engagement and monetization strategies through digital tactics ? Proven track record of executing A/B tests, optimizing campaigns and translating data into actionable insights ? Strong analytical and problem-solving skills to understand data sources, campaign logic, and campaign performance (ROI analysis and recommendations) ? Agency experience preferred but not required Manages the marketing activities and programs for the organization. Develops and implements marketing plans to serve the business objectives. Stays abreast of changes in the marketing environment and coordinates market research projects. Selects and manages ongoing relationships with different marketing vendors. May oversees advertising, events and public relationships. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes |
| Skills: | Self-directed, proactive and able to define and execute projects independently (with input/buy-in from leader and key stakeholders) Excellent interpersonal skills to interact with various teams and stakeholders Outstanding verbal and written communication skills Exceptional executional and project management skills Comfortable in a fast-paced environment Strong prioritization and time management skills Ability to manage multiple complex projects & priorities, and be agile in campaign development, execution and delivery of results Solution-oriented mindset Excellent organizational and planning skills Creative and innovative thinking Good research and problem-solving skills Ability to work well under pressure Skills ? Self-directed, proactive and able to define and execute projects independently (with input/buy-in from leader and key stakeholders) ? Excellent interpersonal skills to interact with various teams and stakeholders ? Outstanding verbal and written communication skills ? Exceptional executional and project management skills ? Comfortable in a fast-paced environment ? Strong prioritization and time management skills ? Ability to manage multiple complex projects & priorities, and be agile in campaign development, execution and delivery of results ? Solution-oriented mindset ? Excellent organizational and planning skills ? Creative and innovative thinking ? Good research and problem-solving skills ? Ability to work well under pressure |
| Education: | University degree is a nice to have |
The pay range that the employer reasonably expects to pay for this position is between CA$50.00 and CA$66.00
Our voluntary benefits offering includes medical, dental, vision and retirement benefits.
Applications will be accepted on an ongoing basis.
Tundra Technical Solutions would like to thank you for the interest you have demonstrated in this opportunity. However, only candidates with the required skills will be contacted.
Tundra Technical Solutions is an Equal Opportunity/Affirmative Action Employer. We welcome and encourage diversity in our workplace.
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Tundra Technical Solutions is among North America’s leading providers of Information Technology and Engineering staffing and consulting services. Our success and our clients’ success are built on a foundation of service excellence. Rather than continually trying to sell to new clients and companies and simply filling databases with candidates, we focus on developing stronger relationships and deeper knowledge of our existing clients’ challenges and opportunities.
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