Paid Search Analyst

Job Title: Paid Search Analyst

Location: Toronto, ON (Onsite)

Estimated Duration: Fulltime

About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

What You’ll Do

The Analyst, Paid Search will be responsible for providing day-to-day technical and analytical support with key focus on campaign trafficking, reporting and analytics, and coordinating other paid search campaign-specific tasks as required.
 

• Campaign Management: Plan, execute, and manage paid search, shop and Performance MAX (PMAX) campaigns across multiple platforms.
• Bid Management: Monitor and adjust bids to optimize campaign performance and achieve target KPIs.
• Performance Analysis: Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Reporting: Generate regular reports on campaign performance and provide actionable recommendations.
• Budget Management: Manage budgets effectively to ensure maximum ROI without overspending.
• A/B Testing: Conduct A/B tests on ad creatives and landing pages to improve conversion rates.
• Collaboration: Work closely with the marketing team to ensure cohesive campaign strategies.
• Continuous Learning: Stay up-to-date with the latest trends, best practices, and algorithm changes in the paid search landscape.
   

Who You Are

We are looking for individuals who are:
 

• Highly detail-oriented and thrive on precision and accuracy.
• Exceptionally organized, and excel at managing multiple tasks and priorities efficiently.
• Have strong time management skills.
• Enthusiastic and passionate about digital marketing

If you’re curious, ready to take on new challenges and open to doing things differently to help us evolve rapidly, then this is the place to be.

What You Bring
 

• College or university degree in Marketing, Economics, Business, Finance or related discipline
• 2-3 years of paid search experience from either agency or client side
• Expertise in executing campaigns in Google Ads, Google Ads Editor, Microsoft Ads, and SA360
• Strong communication skills, and the ability to transform data to business insights
• Proficient in Microsoft excel
• Experience in Google Merchant Centre Is an asset

Our Commitment to Diversity, Inclusion and Belonging 
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
 
Accommodations  
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.